Posts tagged Anna Forte
My move to California

As a lot of you might already know I moved to California right after I graduated from college (a little less than two year ago at this point). I fell in love with an oh-so-amazing boy at school and there was never really a question about whether or not we’d move in together after graduation. He’s from Southern California and let’s just say Boston wasn’t part of his 5 year post-grad plan. And, hey, he didn’t have to pull my arm in order to convince me to move to California with him. Sure, I was going to miss my friends and family like crazy, but moving presented two perks:

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How adding structure to my business fixed everything

I’ve said it before and I’ll say it again: building a business from scratch is A TON of work. I’m well aware I sound like a broken record, but I’m not here to sugarcoat reality. I think it’s important to know what you’re signing yourself up for when you commit to creating and developing a business. I knew this new venture would be mentally taxing and at times all-consuming. What I wasn’t prepped for was how dismal my figure-it-out-as-I-go skills are. (Yikes!)

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The Spritz Project Instagram: A Month In Review

The Spritz Project has been on Instagram for just under a month at this point. I can happily say it’s been a very solid month. I’ve seen a pretty steady growth across all the KPI’s (key performance indicators) that people tend to care about.

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That Final Email From My Web Designer

You’ll realize in a matter of seconds that this post was obviously written before Blog Launch Day, but I still think it’s important to share. One of my goals with The Spritz Project is to give you all a glimpse at my thoughts and emotions throughout this brand building process. So here we go!

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