Oh the horror! The 6 most cringe-worthy parts of running a brand online


Happy Halloween! If you ask me it’s probably the best day of the year to talk about all of the terrible, awful, downright scary things that come with running a brand online. I told you we don’t shy away from the good, the bad, and the nitty gritty here at The Spritz Project, so without further adieu, here are some very (very) unwanted aspects I could do without:

  1. Writer’s block - Don’t you just hate when you sit down to write something and the words don’t flow. You write a sentence then erase it because it’s not good enough. Or even worse, the words don’t even come to you. The absolute worst is when you need to write something… a caption for a post that’s about to go live, content for a blog post that you promised but haven’t written yet. Believe me, I’ve been there and it’s not fun.

  2. Posting something online only to realize hours later that there’s a typo- I can’t tell you how many times I’ve done this. It’s a major facepalm moment. Especially if it’s on my Story. And then the onslaught of embarrassment ensues: OMG I have to delete it! Well, maybe no one noticed. If I leave it, people will probably think I can’t spell. Do I correct it? Or do I repost it with the correction? Do I make a joke out of it? Do I not?! It’s exhausting and the reason I proofread my content just about a million times.

  3. Creepy weirdos who slide into your DMs (Love this one @ohmymarr)- I can’t with this one. Like, why? Go join Tinder. Or at the very least think five paces down… Do you really think I’m going to respond to your gross propositions/questions/insinuations?? Please just go away. (Cue Leave by JoJo) Bless Instagram for the ability to decline/block people.

  4. Followers who only want the follow back- I’ve said it before, and I’ll say it again: the whole follow-for-follow strategy is the single most conceited thing you can do on Instagram. Look, I understand the appeal of having lots and lots of followers; it looks good, makes you look legit. But they’re just numbers. In my opinion content creators should be more focused on channeling their time and energy into publishing great content instead of scouring for followers .

  5. Doing everything yourself (Thanks for the suggestion @amanda.ramer!!)- That solopreneur life can really be a drag sometimes. Don’t get me wrong, most of the time I bask in the awesomeness of rolling out of bed in my cozy clothes with no makeup on and getting right to work with no one around to judge me especially when I make my way downstairs for my third (sometimes fourth) cup of coffee. But on those hard days - when I’m down on myself and can’t seem to muster up enough motivation, when I’m stuck in a rut, when I’m so overwhelmed and don’t know where to start, etc. - it would be nice to be able to turn to someone and have them go, “girl, same” and know exactly what I’m going through.

  6. Spending tons of time on a post only to get minimal engagement- Come on! That was a good post!! Don’t  you hate that? When you write a particularly amazing caption that offers great value, some wit, and an engaging question at the end to spark some dialogue and it feels like a complete waste of greatness because NEXT TO NO ONE comments… Some would suggest, hey Anna, maybe your content sucks. Yes, that is always a possibility, but I have a hunch it has something to do with engagement behavior. So I’m going to sit here and say “It’s not me, it’s you” until someone tells me otherwise.

Agree? Disagree? Tell me what you think either in the comments or on my latest IG!