Knowing When to Pivot

The Spritz Project Knowing When to Pivot - Pivoting in Business - Entrepreneur - Social Media Strategy - Instagram posting schedule.jpg

Hi friends,

It’s only been a couple of weeks and I can already tell my current setup isn’t working. I constantly have tasks on my to-do list, yet I feel like I’m hardly making any strides when it comes to business development. What I’ve become very aware of is that I’ve been doing a lot of work in my business, not on my business.

What do I mean by that?

It’s a sticking point I’m sure a number of other brand builders and entrepreneurs get hung up on. One of my favorite bloggers and entrepreneurs, Lauryn Evarts Bosstick of The Skinny Confidential, put it perfectly:


"The difference is simple: working ON your business is building a game plan, creating a strategic future, & focusing energy towards main priorities. Working IN your business is getting caught up in the day the day. The e-mails, the pointless conference calls, the things that can be delegated: tasks that are not essential to the growth of the business."


I’m so, so guilty of this. I’ve audited my daily to-do’s recently and noticed that the majority of my business-y tasks include scheduling IG content, writing blog posts, and engaging with my amazing (and growing!) community through comments, Stories, and hashtags.

Don’t get me wrong, these are all great things, things that need to be done to foster and grow that close-knit vibe I want The Spritz Project to have. But they take up A LOT of time. (Granted, that’s likely due in part to the fact that I don’t have an organized system in place to optimize my efficiency….. That’ll be a topic for another day!)

And I’m always, without fail, drained at the end of every single day. Most days, I’ll admit, I don’t even get to every task on my list…

What really bums me out about this isn’t that I’m not accomplishing every task on a daily basis. It’s that given all the time I put into my work, I so rarely ever get to work on actually building my business.*

I started The Spritz Project primarily to share all the steps that go into building a business from scratch. BUT if I don’t have time to actually grow The Spritz Project and the business idea that inspired this whole journey, then what on Earth am I going to share???

Now that I’m fully aware that something’s gotta change, I wanted to share my thoughts and plans with you!

Starting this week I’m cutting down on the number of times I post to my Instagram feed.

Since I launched the Instagram account a little over a month ago I’ve posted every single day. I’ve had my fair share of ups and downs when it comes to creating and posting content so far. Don’t get me wrong, some days it was all perfectly scheduled on my scheduling app, but there were plenty of others when the posts were pieced together over the course of my work day.

To escape the posting frenzy so I can dig deep into the work that really needs to be done to start developing my business I’ll be posting roughly three times a week. Yes, I said 3! I know, I can hardly believe it myself!

I’m eager to see how this new posting schedule will impact not only my audience, but also, personally, my productivity. I coincidently read a post about the benefits of posting less frequently the same day I realized how badly I needed to change. The lovely ladies of Humble and Whole made some good points:


“You need to give your audience time to process, engage and interact with your content. You don’t want to become more white noise, just another Instagram post to scroll past.”


I haven’t quite figured out how I’ll fill my somewhat freed up time, but don’t worry, I won’t let that last too, too long! (Keep an eye on my Stories to see how I choose to fill it!)

Until next time!

Anna xo

*If you’re curious, no, I haven’t shared what the actual business is all about. That’s my little secret for the time being! 😉

Anna ForteComment